1. Use the name of a popular person from your city or country
The name should be of a person who really has approval in your city or country. A person with whom you will sign a contract for use for a certain period. The trust built by this person will help your brand/product/service. You should also keep in mind that this name corresponds to a certain target in society. If you are a cleaning company and your target is women between 30 – 60 years old. You can use the name of a singer or a person from the youth of your target. You can raise the target from a medium level to a luxury level, but your person will be expensive. There is a whole brand of perfumes that use a person like Anthony Banderas and those people who like this actor would trust this brand of deodorants and perfumes.
2. Use the social channel of an Influencer from your city or country
Of course, as with the first option, here you need to assess whether the influencer and his target match your target.
Influencers are more accessible and can adapt to your brand and the requirements of your target.
Trust is key to your product. You take the trust of your influencer personality. We would recommend being sincere and asking your personality if they really like your brand – product – service. So that there are no scandals, excesses at a later stage, because your personality becomes an advocate for your brand.