Prices per month depending on the number of seats in the restaurant and workload at the actual moment
No contract for the first three months so you can test the service.
Results within the first month
Effective restaurant advertising requires a comprehensive strategy that combines both online and offline methods. The key is to showcase what makes your restaurant unique, build a loyal customer base, and reach new audiences. Here is a detailed roadmap of the strategies and techniques we will use:
1. Defining Your Target Audience
Demographics: Identifying your ideal customers based on age, income, lifestyle, and preferences. Are they families, professionals, students, or tourists?
Location-based targeting: Focusing on local residents, people working nearby, visitors in the area, or any targeted group we agree on together.
Building a loyal customer base: Establishing strong communication with regular customers and building emotional connection, appreciation, and long-term relationships with your audience.
Behavior and preferences of new customers: Are they looking for casual dining, fine dining, or quick service? Do they prefer organic ingredients or exotic cuisines? Understanding these factors allows us to personalize your marketing message.
2. Creating a Strong Brand Identity
Logo & design (if needed): We ensure your restaurant has a memorable and visually appealing logo. Your branding should reflect the type of food you serve and the overall dining experience.
Storytelling: Sharing your restaurant’s story—its inspiration, founders, type of cuisine, and passion for food. People love authentic stories, and this emotional connection helps differentiate your restaurant from the competition.
Brand consistency (optional): Ensuring your colors, tone, and visuals remain consistent across your website, social media, menus, and physical location. This builds trust and brand recognition.
3. Strengthening Your Online Presence
Optimizing your Facebook page or website:
Your restaurant’s Facebook page/website should be visually appealing, mobile-friendly, and easy to navigate. We include essential information such as the menu, location, opening hours, and contact details.
It is crucial to integrate online reservations and ordering features to make the process easier for customers.
SEO (Search Engine Optimization):
We optimize your website with relevant keywords (e.g. “best Italian restaurant in Varna”) to improve search engine visibility. We also apply local SEO strategies, including Google My Business (GMB) optimization.
Social Media Marketing
Platforms like Instagram, Facebook, and TikTok (depending on your target audience) are ideal for visual businesses like restaurants. We publish high-quality images of your dishes, behind-the-scenes content, and—when possible—video footage of your chefs at work.
We use paid advertising on Facebook and Instagram to target specific demographics and locations, promoting special deals, events, and offers.
Online Reviews & Reputation Management
Encouraging satisfied customers to leave reviews on Google and Facebook. Positive reviews are crucial for building trust among new audiences.
Responding professionally to negative reviews to show that you value feedback and are committed to improvement.
4….To continue the plan after we start working together!!!
