1. Search Engine Optimization (SEO)
Improving website visibility in search engine results (Google, Bing).
Involves keyword research, content optimization, backlink building, and technical improvements.
2. Content Marketing
Creating and sharing valuable content to attract and engage a target audience.
Includes blog posts, articles, videos, infographics, ebooks, and podcasts.
3. Social Media Marketing
Promoting content and engaging with audiences on platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok.
Includes organic posts, paid ads, and influencer collaborations.
4. Email Marketing
Sending targeted messages or newsletters to a list of subscribers.
Used for nurturing leads, promoting offers, or keeping customers engaged.
5. Pay-Per-Click Advertising (PPC)
Paid ads where businesses pay each time a user clicks on their ad.
Common platforms: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
6. Affiliate Marketing
Partnering with individuals or websites (affiliates) who promote your product for a commission.
Popular in e-commerce and SaaS sectors.
7. Influencer Marketing
Collaborating with individuals who have large, engaged followings to promote products or services.
Often used on Instagram, YouTube, and TikTok.
8. Online PR (Public Relations)
Managing your online reputation and gaining coverage in digital media outlets.
Includes press releases, guest posts, and online reviews.
9. Conversion Rate Optimization (CRO)
Improving website elements to increase the percentage of visitors who take a desired action (e.g., purchase, sign-up).
10. Mobile Marketing
Targeting users on smartphones or tablets through SMS, mobile apps, or mobile-optimized sites.
11. Display advertising with Google Display network through online newspapers, related topics, related mobile apps, related demographic group of people.
12. Creation of mobile application in order fast access and increased engagement with loyal clients of the company.
13. Localisation tactics- Google business profile – categorisation, content, reviews and updates and citation in local website catalogs.
